Question 3 Evaluation: What Have You Learnt From Your Target Audience Feedback?

Q3 evaluation from CharlotteBeadle

Question 4 Evaluation: How Did You Use Media Technologies In the Constructions and Research, Planning and Evaluation Stages?

Construction:

Research:

Planning: 

Eval part 4 planning from CharlotteBeadle

Eval part 3 planning from CharlotteBeadle

Evaluation:

I used a range of digital technology when answering my evaluation questions. I did this as I thought my skills had developed significantly and this meant I was able to use and find different and unique presentation methods. Presentation methods such as Prezi, Emaze and Powtoon are like power points but more fun and interesting, I felt by using these I have widened my digital technology skills/use and also my creativity skills as I went out my way to find new ways to present my evaluation questions.  I also found 'Fotobabble' which I have used below to explain our use of Final Cut Pro-X voice recording. I feel by using this wide range of presentation methods makes my blog and work more advanced, more exciting to look at and also less repetitive. 

Final cut Pro-X: 

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Emaze

I used the digital technology Emaze to present my construction stage evaluation Q4. Emaze is an easy digital technology to use and is very similar to an ordinary powerpoint. However Emaze has more interesting themes and transitions making it  a lot more appealing and eye catching to those watching. Although it has many interesting themes they are sometimes not easy to use. As a result of some of the themes background being pictures it is difficult to pick a text colour that can be seen and easily read throughout the presentation, this is why I chose a solid colour background as it meant my text was clear and a consistent colour/font.

Prezi

I used Prezi to present the answer to my Question 2 Evaluation. I used this digital technology as I felt I had a lot to say and evaluate with this question in particular and an ordinary presentation would be very long and boring to go through. If i used screengrabs and text to evaluate then again it would become an essay type response and it would end up being very long winded. Prezi is a great way to present things as there is again, a lot of themes and colours to choose from which is what made this one so colourful and exciting. I think Prezi is better than Emaze to use as a digital technology as the background on Prezi themes don't make it difficult to make text clear as they are normally on a white background or a very faint colour.

Powtoon 

Powtoon is more like an animated video rather than a presentation you click through. Powtoon is very fun to use and watch as you can add moving animations. My use of this digital technology developed my creativity skills as I had to figure out how to use this as I was the first one to find it. It was difficult to get to grips with but when you get used to it and start to understand what you're doing it is very fun to use. The outcome of this digital technology is very unique and interesting to watch. I used this technology for this question as I felt what I wanted to put on the slides was not legnthy and meant it would make the animated video quick and snappy instead of long and boring. Powtoon is meant for quick and snappy slides, I would be using this digital technology wrong if i made all the slides full of texts and had no images or animations present on any of the slides.

Powerpoint / Slideshare.

I used powerpoint to present my evaluation question 3 and evaluation question 4 part 3 planning. I used powerpoint as it enabled me to include pie charts. By using pie charts it makes the results from our target audience feedback more understandable. I also used powerpoint as it meant I could answer individual questions on each slide instead of doing it in an all in one essay style answer.

Powerpoint also makes my work look very neat and well presented as it has a wider range of coloured themes with different fonts and backgrounds.

I then went onto use a technology called 'slideshare.' Slideshare enables me to upload my powerpoint and embed it into my blog. Without using this digital technology I would be unable to embed a powerpoint in my blog and this would restrict my use of digital technology when presenting my work. Slideshare is very easy and free therefore it is highly beneficial and something I have used throughout this course.

FINAL Music Video

We conducted a small focus group and I wrote up 5 questions I wanted them to answer. The feedback from this group resulted in us making further minor adjustments to make our video appeal to our target audience even more. This is our very final music video.

FINAL Magazine Advert.

After realising we had put 'Settle Down' instead of 'Seasons Change' and also 'Debut Single' instead of 'Debut Album' on our advert for our digipak we made these minor changes and this is our very final magazine advert.

FINAL Digipak.

I have decided to edit in the green from the background of the Ethan shot. I feel like if we only had this panel of the digipak in black and white fully it would make it look boring at first glance. Now there are four parts of the digipak that include the bright green and I think this emphasises the synergy more and definitely makes it a lot more eye catching at first glance if someone was to see it on the shelf in a shop. As a result of not having too much text on the front I feel like the simple editing technique of including the green in the back ground makes it look a lot less boring and more unique.  I changed the opacity of the CD as I felt beforehand it was too sharp and by reducing the opacity I feel it looks more like what a real CD would look like. Having Charmaine smiling at one side and Ethan looking into the distance puts across how she is happy even when she is making Ethan's life hell, this is one way our ancillary products link with our music video narrative.

Additional Promotional Media: Tour Poster.

If we have advertised a tour in our digipak then we would need a tour poster to advertise the tour further and in more detail. This is a draft of what I would want our tour poster to look like. I feel that having the little bit of colour from his jacket makes it stand out as it is quite a bright and vivid colour. I think this tour poster would stand out well either in a magazine or on a wall somewhere. The red of his jacket would appeal to those passing by and catch their eye and this will result in them reading it and maybe listening to our singers album and buying tickets to go see him.

Difficulties with audience feedback.

When I used Facebook for target audience feedback I came across a problem, the video wasn't compatible on a mobile device and could only be viewed on a laptop. This meant many people couldn't give me feedback as they didn't have a laptop, only Ipads and phones etc. It was a big inconvenience as those who didn't have laptops to view it on where mainly of an older audience who I wanted to get feedback off so I could compare it to my actual target audience age group.

I tried to make it compatible on mobile but was unsuccessful, I am unsure why it has done this.

Further Target Audience Feedback.

I wrote this status on Facebook in hope I would get a bit more feedback on my video and maybe get some feedback from people who don't fit into my target audience age group so I could compare the results. The questions I asked those who messaged me were;

1. What do you like and dislike about the video?

2. Does the singer convince you?

3. Do you understand the narrative?

Conor who did the exact same course as I am doing watched the video and gave me some very helpful feedback. I feel I agree with his feedback especially his question 3 response as upon reflection I did think some shots were just a bit too long. Conor is within the older sector of our age range and comparing his feedback to those who are at the younger end of our target audience is very reassuring as the feedback is more or less the same therefore our video is appealing to the whole target audience age range.

The next person who inboxed me was someone who I don't know too well but I do know they have limited knowledge in regards to media so I knew that the feedback would be honest. She more or less got the outline of the narrative and how it was kind of a secret fling. As she within our target audience age group it was good to hear how much she liked the video. 

Eva did media at GCSE therefore her knowledge was slightly more developed. So far all the feedback about the black and white effect has been positive, since we was unsure about applying the effect at the start it is very reassuring that comments regarding that effect have been positive.

Sophie gave very in-depth feedback which helped a lot. I agree with the blurry shot criticism as sometimes we didn't choose places that had the best lighting, like the tunnel, so it was hard to get a good quality shot when lighting was limited.

Overall this feedback was mainly positive as they all understood the narrative, however there was a lot of criticisms of some of the synchronisation.

Digipak Draft 8.

We have added a UK tour and European tour dates to our digipak as we feel advertising in the digipak will mean more people will see it and go see our singer live. My creativity skills have developed massively while putting this digipak together as we was going to leave this part of the digipak black with only 'Seasons change people don't.' on it. By using my creativity I put the green background in and this brightened it up a lot a it looked very dull and boring beforehand. I think by adding the green and the tour dates makes it look more eye catching and appealing to our target audience who probably wouldn't be attracted to this digipak if it was boring and dull.

Group Post: Magazine Advert: Draft 6.

This is our draft 6 of our magazine advert. We removed the lyric quote 'a soft sound' and replaced it with a quote from a magazine. We did this as the lyric quote was unclear and confusing and by having a review quote from a popular magazine with the similar genre our target audience will automatically be attracted to our advert and singer. We also made Ethan a lot brighter than the green background  as it was overpowering him. We wanted him to be prominent and standing out but the background was too bright it washed him out and didn't make him as eye catching.

Where could we feature our magazine advert?

If we was actually publishing our magazine advert in a magazine we would need to put thought into beforehand where it would be most successful and what magazine has the same target audience as our singer. We would need a magazine with the same genre as our singer and also a magazine with the same young target audience.

After some research I think NME and Q would be the best magazines to feature our advert in. They both have the same genre as our singer and also the people who buy their magazine are within our target audience age range so our advert will appeal to the readers. I wouldn't choose a magazine such as Kerrang! to put our advert in as I feel they appeal more to rock lovers rather than indie music lovers. This would result in our singers album not being successful as the advertising was put across to the wrong audience.

Digipak Draft 7.

This is out digipak draft 7. The major change we had made from the previous draft to this one is the inside cover.  We text wrapped the 'seasons change' around her head as it looked stupid covering her forehead. I also duplicated the text layers and moved the bottom layer to give a 3D effect. The background looked dull with just the wall there, so I decided to create more synergy and edit in the leaves from the CD and also the leaves featured on the magazine advert. I feel like making these small  changes made a big difference as it makes it look more appealing and eye catching. We are adding UK tour dates on the left Europe tour dates on the right. We are adding more text to make it look less boring and to add more information to the debut album.