Music videos have changed over time as technology has developed such as green screen, CGI and the quality of cameras. Also videos used to be more performance based as many people couldn't afford to go to the gigs/concerts and festivals such as Reading and Leeds were not available till 1989. This meant that if music videos were more performance based then people could have a feel to what the band was like live. It is now easier to distribute musics videos too due to the rise of the internet so this means bands can widen their target audience and sell more albums/songs.
This picture is from a Davie Bowie music video from 1970's. As you can see it is the artist playing live. Its also in black and white.
This is a screen grab from Love Story by taylor Swift. It is a narrative video and came out in 2008.
The comparison of the two videos is that for starters David Bowies is performance and Taylor Swift's is narrative. In my opinion I think Bowie's is performance as in them days people could not afford to pay to go to artists concerts or festivals weren't widely available so their music videos would be them performing live to give their fans an idea of what it was like to be at one of their gigs. Taylor swift's video however is in colour and is typically about a boy and girl being in love. Hers is narrative as more and more people can afford to go to her concerts and see her perform live so there is no need for her to do a performance based music video in 2008 like Bowie did in 1970.
You should add representation theory into this post, consider voyeurism. Additionally, include narrative theory with 'Love Story' and comment on the effect of intertextuality.
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