Problems with Filming.

When I looked back on the footage I had shot with Ethan and Charmaine I found that the camera had cut off the end of the shots which meant the singing and acting was also cut short. This was an annoying problem as it meant the footage couldn't be used because the shots were too short. The solution to this problem was that we organised to re-shoot the footage on Monday with them both. This time I will continue to film about 15 seconds longer than needed so I know for sure the singing and acting won't be cut short. Another problem we had was the sun, obviously this is something we cannot change, however I solved this problem by changing the angles of the camera and sometimes changing locations so we was in the shade and it was better lighting.

Planning - Storyboarding.

Planning for filming.

We made a shot list for three quarters of the song so we kew exactly what we wanted to film. I then went on and sent this shot list to our two main people starring in our music video. I did this as it would make filming more efficient because they would know exactly what we wanted so nobodies time would be wasted. (the lines highlighted yellow are the lyrics that the shot is going to go alongside, I did this highlighting so it was easier to remember what line we were doing the shot for)

Star Image information.

Name: Ethan Brown

Gender: Male

Age: 17

Role: Singer and plays the role of the boy who is madly in love with the girl.

Costume: Changes from casual black jeans, T-shirt and trainers to suit trousers and shirt with nice shoes.

Props: Has some flowers at one point in the video

Why have we chosen him?

We chose Ethan to star in our music video as he has previously been in other A2 music videos so he has past experience. He was also a drama student so we know he will perform well, be confident and not shy away from the camera. I watched the music video he has starred in before and he was great at singing in to camera so this is the main reason we chose him to be our singer. He suits our genre as wears dark clothing and has facial hair which many star image males of our chosen genre also have.

Name: Charmaine Abotchy

Gender: Female

Age: 17

Role: Charmaine is the girl who is playing hard to get and is not interested in Ethan at all.

Costume: Black jeans and shirt, leather skirt and black jumper and coat

Props: Phone, Mirror

Why have we chosen her?

Charmaine was chosen as she is perfectly suited for our chosen genre. Her make up is exactly what I wanted and is associated with our chosen genre. She also has multiple piercings which again is perfect because that is what is very common with stars and fans of this genre. Like Ethan, Charmaine was also a drama student. She has not performed in music videos before however, I know her very well and I knew that her image along with her personality would look great on camera as she is very confident and follows instructions well.

Here are some pictures I took of our two star images;

Having Charmaine dress in this short leather skirt and tights gives her the voyeuristic look and she will be appealing to the male audience. This fits in with Laura Mulvey's theory about male gaze.

Planning: Risk Assessment

Here is our risk assessment for when we were filming on a road, under a bridge and in a tunnel.

Group post - Star image and development

Group Post - Planning, Location ideas for music video.

Locations for music video by Slidely Slideshow

These photos have been very useful as we can visualise where we want to film which shots. We are definitely going to use these locations in our music video as they are quite remote and quiet so this gives us the advantage of having a location where there will be no distractions or interruptions except a few cars driving through. The amount of green at these locations can be used well in our music video to brighten it up and contrast with the quite emotive and slow lyrics.

Research- Target audience 1.

 (view in full screen and click arrows left and right to navigate through as pressing play will play through this presentation really fast)

Further Institutional and Target Audience Research.

Futher research from CharlotteBeadle

Research: Analysis of Ancillary Products.

These next two photos are analysis I have done of magazine adverts of albums. When artists publish their album and tour dates in magazine I think its more effective than a radio/TV advert as people can look back at the adverts and remember the information whereas if they hear it on the radio or TV they are less likely to remember or listen to it and therefore not buying the artists album or tickets to their concert.

Research: Analysis of Promotion Package.

Mood Board - genre of song.

This is a mood board of things that link with the genre of my chosen song. The mood board includes; artists, make up and fashion. Indie fashion is very quirky and the images above show how my Target audience (TA) will look and dress like.

Research: Analysis of Digipak 1:

View in full screen and use buttons on the left and right to navigate through.

Further Institutional Research.

Why do audiences consume music videos?

During 1960 it became obvious that audiences made choices about how and when they consumed media texts. Blumler and Katz expanded on this theory in 1974, suggesting a few reasons why audience members might consume certain media texts and not others:

Personal relationships - Using a media text for emotional and other interaction. For example, substituting soap operas for family life.

Diversion - Escape from everyday problems and routine.

Surveillance - Information gathering such as educational programmes, weather reports, financial news and holidays.

Personal identity - Constructing their own identity from characters in media texts and learning behaviour and values.

My music video will be about personal relationships so I can use Blumler and Katz theory for my music video. I have chosen to do my video based one personal relationships as I feel a lot of my target audience can relate to the situation shown in my video and it will interest them and keep them watching till the end to see what happens.

Blumler and Katz's theory is used widely by many institutions such as Bauer and ITunes. These institutions research what is popular and what they think people will be attracted to straight away.

An example of this at the minute is Sam Smith's new song which is going to be featured in the new James Bond film. This song has gotten so popular so quickly because the James Bond film has already got such a large active audience itself so as soon as artists are related or linked to the film in regards to the soundtrack they are automatically involved in that massive fan base. The same happened with 'Skyfall' by Adele released in 2012. 

 

This music advert has '007' in it, and I think this is done to attract the James Bond fan base. Also synergy from James Bond is used in this as you can see below James Bond is pictured in a white circle and Sam Smith is pictured above in a circle spot light. So yet again they're using techniques like duplicating the style James Bond adverts are styled to gain a similar fan base.