Friday, 13 November 2015

Further Research: Analysis Of A Newly Released Music Video.

Adele - Hello.
This music video includes a variety of amazing extreme emotive close ups. Watching this video has given me the inspiration to include some extreme close ups of our star image, Ethan B. When we re-film the shots we need I am going to film a performance shot of Ethan singing 'A soft sound' he is going to be centre frame and smiling to himself. This contrasts with Adele's emotions in her close ups but the video, however the principle will still be the same as they close ups will show the true emotion of the actors.
The top row in my opinion are close ups of her showing next to no emotion and just singing the lyrics, I think this is still inspiring to me in a way as it shows she is maybe sick of what is going on and has no emotion or feeling towards it anymore. Following on from that, the second row are very emotive and this is the type of close up shots I want in my music video when the shots are performance. These close ups really put across to the audience her emotion about her relationship and how angry and upset she is. The bottom row is more extreme close ups, she looks very powerful in the middle one and I feel like this is a modern representation as women are becoming increasingly more recognised as powerful and inspiring to younger girls. That shot is from the end of the video so it is clearly showing the concept that she is getting over her heartbreak and moving on. The other two on the bottom row show her being more upset, this can be linked with Blumler and Katz theory as her target audience may watch this video if they have experience the same thing of a personal relationship breakdown. I do think this video is very relatable and has been made even more relatable by the colour (sepia), extreme close ups of her facial expressions when she is singing and the amazing set design. 
The two long shots on the left and right make her come across as more alone. The two locations are very secluded and isolated which again is reflecting on how she is feeling. It emphasises the lyrics and how she is very alone at that time. I think there is a shot of the phone box to link with the 'Hello its me' lyric as she will obviously be saying that to someone on the phone. The abandoned over-grown phone box can also be representing how her relationship was over a while ago yet she is still trying to communicate and apologise to her ex-partner. We watched Adele's video while filming and decided to include some similar extreme close ups like the ones featured in her video.

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