Initial Research Ideas. - Chosen genre.

Artists I am currently interested in:

All Time Low 

You Me At Six

Bring Me The Horizon

Neck Deep

Oasis

The 1975

Panic! At The Disco

Enter Shikari

Deaf Havana

Bastille

Drake

Frank Hamilton

Chosen artist - All Time Low. 

All Time Low have a total of 18 music videos and have been together since 2003. They have had 7 album releases;

The Party Scene- 2005

Put Up Or Shut Up- 2006

So Wrong, It's Right- 2007

Nothing Personal- 2009

Dirty Work- 2011

Don't Panic- 2012

Future Hearts- 2015

Their music is distributed mostly on Itunes, Spotify and Youtube. I first found their music on Youtube. They have a website which includes a shop selling a range of merchandise, and information on upcoming tour/gig dates. The two most recent albums, Don't Panic and Future Hearts both have digipaks whereas the older albums do not.

Their products such as albums and merchandise appeal to me as they are my favourite band so straight away they're new releases and merchandise will appeal to me. I think their music appeals to a younger target audience, teenage girls about 14-20. I think this is their main target audience (TA) as they are a group of good looking boys who produce pop punk.                                                                                                                 

Their website is very attractive and eye catching. It is full of their music videos and photos/videos from their tours. They also have a fan club available that you can join, 'ATL Hustlers'. This exclusive fan club definitely attracts the younger TA as you pay $25 membership and you get access to online chat rooms with other 'hustlers' an All Time Low t-shirt, wrist bands, first access to pre-sale tickets and also chances to meet the band.

My chosen genre is pop-punk/Indie. I have chosen this genre as it's the music I listen to so it will make it easier to create a star image for the music video and know what locations to film at that will best fit the genre. 

This research of a band with my chosen genre has inspired me as now I have expanded my ideas of what type of merchandise I can design. Also, watching some of their videos has given me ideas as to what angles and transitions I can use to attract a similar target audience.