By researching my chosen genre representation it has inspired me as to how I need to design the merchandise for our star image if we decide to create and design some. The merchandise needs to be bright and quite cheap as my target audience (TA) is younger people and they obviously will not have a large disposable income unlike an older target audience. As a result of our video being in black and white I think for our merchandise we should offer mostly black and white coloured clothes, like shown below. I think having a simplistic design at a cheap price will be beneficial as our TA will not have lots of money to spend on expensive merchandise so it is more likely that our merchandise will be bought quite a lot. I am going to do some target audience research about my TA's preferences in regards to what type of merchandise attracts them.
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