Thursday, 13 August 2015

Institutional Research 5

I have been searching for a more independent and small institution and I come across a music group called 'INgrooves.' This direct has a relationship with YouTube and works with an artist to deliver their music videos to a vast network of streaming and download retailers such as VEVO.
This would be a good institution to consider as they mention on their website they distribute globally and how they have many connections to other digital and physical outlets such as Guitar Centre and Urban Outfitters.
As a result of this I do strongly think my music video can be enjoyed and consumed globally by any race, any age and by anyone anywhere in the world if it is their preferred genre and they like watching music videos.


For my advert I think I would use 'Indie' magazine. It is an independent style magazine and I think my advert would consumed and acknowledged in this small institution's magazine because it will have a small fan base who will read just about everything in this as it'll be what they are interested in my advert would stand out from the style information. With it being a small independent institution I think they will be more welcoming to my advert as I am also a small independent director who wants to get their star image known. They would be cheap to advertise in unlike other big magazine names such as Kerrang! or Q. To make my advert more appealing to this magazines audience I could dress my star image in some of the clothes that are featured in this magazine. This would attract people to the fashion and also make them want to read about who is wearing the clothes and this will maybe get them to watch my video.


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