Institutional Research 2.

Where online can you watch music videos?

As a result of the rise of the internet and this generation being very technologically advanced it seems apparent that the most popular way of watching music videos nowadays is on YouTube.

There are over 27 different music channels on YouTube from Christian music to Indie rock music channels.

YouTube is a great way for smaller bands/artists as they can post their music videos and will hopefully get some recognition either from a record label or a new fanbase. Popular artists with a large fanbase can also post videos of interviews etc. to keep their fans updated and active. It allows fans to watch their favourite bands music videos or listen to them for free this is another major reason why Youtube is so popular as many music sites/apps have a price on them now.

Another popular way people consume music is through iTunes. iTunes is more artist friendly as you have to pay for the songs/videos/albums. This is a better for artists as they get money from the fans purchasing their music which means they can develop their music further with the income from the sales. iTunes is basically the same as YouTube in the way it has many different genres and millions of artists but with iTunes you have to buy and download the songs.

I think I will use the YouTube logo on my digipak and let my target audience (TA) know my music video will be available on YouTube. They will then be more interested in watching it as they know they will not have to buy and download it. Putting my video on YouTube instead of iTunes will give me an opportunity to widen my TA. This research has influenced my planning as it has given me an insight on which institution would benefit me more than another.